Professional Summary
Dr. Woodland is a full professor of Decision Science, employed at Eastern Michigan University since 1982. Her primary research interests are investigating risk attitudes of investors and testing for market efficiency using sports betting markets. Recognition from the University, College and the EMU Alumni Association has been given through awards for outstanding teaching and research. She serves as a referee for numerous journals including American Economic Review, Applied Economics, Journal of Finance, and Journal of Political Economy. Dr. Woodland is the president of the college's chapter of Beta Gamma Sigma; faculty advisor for the EMU Thai Student Association and the EMU Men’s Tennis Club; and involved with the EMU MBA Alumni Association.
Courses Taught
DS265 Business Statistics
DS605 Economics of Strategy
Research Interest & Projects
Business statistics, linear models, forecasting, economics of strategy
Selected Publications
Woodland, L. M. & Woodland, B. M. (2005). Appropriate Statistical Methodology for Testing the Effciency of Betting Markets Involving Spread and Totals. Journal of Economics and Finance, 29 (3), 385-390.
Woodland, L. M. & Woodland, B. (2003). The Reverse Favourite-Longshot Bias and Market Efficiency: An Update. Bulletin of Economic Research, 55 (2), 113-123.
Woodland, B. M. (2001). Market Efficiency and Profitability Wagering in the National Hockey League: Can Bettors Score on Longshots. Southern Economic Journal, 67 (4), 983-995.
Woodland, L. M. & Woodland, B. M. (2000). Testing Contrarian Strategies in the National Football League. Journal of Sports Economics, 1 (2), 187-193-.
Woodland, L. M. & Woodland, B. M. (1999). Expected Utility, Skewness, and the Baseball Betting Marketing. Applied Economics, 31, 337-45.
American Economic Association
American Finance Association
Beta Gamma Sigma
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