Marketing

The greater focus on customers and the requirements of doing a better job internationally has increased employer interest in marketing graduates. While sales is a common entry-level position, opportunities for growth and rapid advancement in all areas of marketing are numerous. These include product/brand management, sales management, marketing research, advertising, supply chain management, and logistics as well as such fast growing areas as sports marketing and international marketing.

Faculty advisor for this program is Dr. Sam Fullerton.

The Program:

General Education

32-47

College of Business requirements

Marketing required courses:

MKTG 261 Contemporary Selling
MKTG 365 Consumer Behavior
MKTG 368W Marketing Strategy
MKTG 470 Marketing Research
MKTG 475 Marketing Planning and Management

Marketing elective courses: choose three from the following:

MKTG 363 Retailing
SCM 385 Logistics
MKTG 369 Advertising
MKTG 374 Business to Business Marketing
MKTG 375 International Business Transactions
MKTG 425 Sports and Event Marketing
MKTG 430 Marketing of Services
MKTG 460 International Marketing
MKTG 461 Sales Management
SCM 380 Introduction to SCM
MKTG 473 Marketing Product Innovation
MKTG 474 Promotional Strategy
MKTG 479 Special Topics in Marketing
MKTG 499 Independent Study

Open electives

11-26

Total credit hours

124

For more information, see the Graduation Checklist, Expected Course Schedule, or Undergraduate Catalog.

Offered by the Faculty of the Department of Marketing.