Master of Science in Integrated Marketing Communications

Through the Master of Science in Integrated Marketing Communications program, you will gain a solid understanding of how IMC utilizes advertising, sales promotion, public relations, the Internet and direct marketing to work together as a unified force. You will gain a competitive edge when searching for top jobs in your field, when changing careers, or in your ongoing efforts to advance your career with your current employer.

The IMC program at EMU focuses on building measurable brand value. Delivering the brand promise to all stakeholders in a consistent and persuasive manner via the optimum combination of media vehicles is the role of IMC.

The IMC program is tailored to the needs of working professionals by offering the "anywhere, anytime" convenience of an online education. Through our unique five-semester schedule, you are able to earn the MSIMC degree in two-years.

For content or admission questions about the IMC program at EMU please contact Graduate IMC Program Director, Archie Sader.

The Program:

For more information, please refer to the IMC website.

The MSIMC is an interdisciplinary program offered by the faculty in the Department of Communications & Theatre Arts, Department of English Language & Literature, and the Department of Marketing. The program is administered by the College of Business and included in its AACSB accreditation.