E-Business

This specialization provides MBA candidates with a solid foundation in e-business. To meet the needs of professionals in the field, the curriculum focuses on information and communication technologies, e-business management, marketing, and supply chain.

Courses include topic areas in information technology and enterprise systems, e-commerce and digital marketing, e-business strategy, database marketing, customer relationship management, and supply chain management.

To receive an MBA with the E-Business specialization, you must complete all MBA foundation*, core, an innovation restricted elective, an analytical skills restricted elective, and all additional courses required for the specialization.

For more information contact Dawn Gaymer or Michelle Henry at the Graduate Programs Office.

The Specialization:

Required Courses:		*3 hours*
MKTG 530	E-Commerce Essentials (3)

*Choose three from the following:*		*9 hours*
ACC 510	Enterprise Systems (3)
ACC 511	Accounting for E-Commerce (3)
LAW 525	E-Commerce Law (3)
MGMT 611	Human Resources and Technology (3)
MGMT 656	E-Business Strategy (3)
MKTG 635	Internet Marketing (3)
MKTG 645	Database Marketing (3)
SCM 611	Supply Chain Management (3)
SCM 614	Information Technoology for SCM (3)	:
SCM 622	Customer Relationship Management (3)

Total		12 hours

Offered by the Faculty from the Department of Accounting and Finance, Department of Computer Information Systems, Department of Management, and Department of Marketing.

*Students who have earned a BBA from an AACSB accredited university will waive all of the foundation courses. Students who have taken undergraduate business courses at a non-AACSB-accredited institution may request a waiver review.