Marketing Management

Students may develop more in-depth competency in specialized areas of business by pursuing the MBA with specialization in one of eight areas. The area of specialization is noted on the transcript, and the Assistant Dean of Graduate Business Programs or department head must approve any course substitutions. These specialization options have program codes associated with them that differ from the general MBA. Students who wish to change from one program to another must submit a program transfer form to the Graduate Business Programs office so that a new program of study can be issued.

To receive an MBA with the Marketing Management specialization, you must complete all MBA foundation*, core, an innovation restricted elective, an analytical skills restricted elective, and all courses required for the specialization.

For more information contact Dawn Gaymer or Michelle Henry in the Graduate Programs Office.

The Specialization:

Required Courses:		6 hours
MKTG 665	Seminar in Consumer Behavior (3)
MKTG 670	Advanced Methods in Marketing Research (3)

*Choose two from the following:*		*6 hours*
MKTG 520	International Business (3)
MKTG 525	Global Marketing (3)
MKTG 530	E-Commerce Essentials (3)
MKTG 620	Customer Satisfaction (3)
MKTG 630	Sales Operation Management (3)
MKTG 635	Internet Marketing (3)
MKTG 640	Integrated Marketing Communications (3)
SCM 611	Supply Chain Management (3)
SCM 618	Logistics in the Supply Chain (3)
SCM 622	Customer Relationship Management (3)
SCM 628	Purchasing, Outsourcing, and Quality (3)

Total		12 hours

Offered by the Faculty from the Department of Marketing.

*Students who have earned a BBA from an AACSB accredited university will waive all of the foundation courses. Students who have taken undergraduate business courses at a non-AACSB-accredited institution may request a waiver review.