Marketing Management

If you are a busy professional who wants to add more information and skills to your current business knowledge, Eastern Michigan University's graduate certificate program in business is designed for you. If you decide to pursue the Master of Business Administration (MBA) or another graduate business degree at EMU in the future, you will find that most of the certificates courses can be applied toward your degree. At EMU, the following graduate certificates are offered: graduate certificate in business administration (post bachelor's), graduate certificates in an area of specialization (post bachelor's), advanced graduate certificate in an area of specialization (post graduate) and advanced graduate certificate - M.B.A. update.

Classes are offered in the evening to accommodate student's needs. Courses are offered fall and winter semesters, one evening per week from 6:30 p.m. to 9:10 p.m. or, in some cases, on Saturday morning or afternoon. Many courses are also offered on a shortened spring/summer session schedule, two evenings per week from 6:30 p.m. to 9:10 p.m.

For more information, please contact Dawn M. Gaymer or Michelle Henry in the Graduate Programs Office.

The Certificate:

*Choose five from the following:*
MKTG 520	International Business (3)
MKTG 525	Global Marketing (3)
MKTG 592	Special Topics (3)
MKTG 620	Customer Satisfaction (3)
MKTG 630	Sales Operation Management (3)
MKTG 640	Integrated Marketing Communications (3)
MKTG 650	Channels of Distribution and Logistics (3)
MKTG 665	Seminar in Consumer Behavior (3)
MKTG 670	Advanced Methods in Marketing Research (3)
MKTG 681	Special Topics (3)
MKTG 699	Independent Study (3)

Total credit hours		15

(Prerequisite MKTG 510 can be waived if an equivalent course has been taken in an undergraduate or graduate program. This course is not considered a part of the total credit hours for the certificate.)

Offered by the Faculty from the Department of Marketing.